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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising & Consumer Psychology)

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ISBN 13: 9780805851540

Format: Hardcover (576 pages)
Publisher: Psychology Press
Published: 24 Feb 2005

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Diversity in Advertising: Broadening the Scope of Research Directions (Advertising & Consumer Psychology)

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ISBN 13: 9780805847949

Format: Hardcover (472 pages)
Publisher: Psychology Press
Published: 05 Apr 2004

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